Evlo partners with Moneyline to expand support for non-prime credit applicants

Responsible lender Evlo has announced a partnership with not-for-profit financial provider Moneyline, aimed at offering alternative support for individuals who are declined for credit.

Each month, a significant number of applicants do not meet Evlo’s lending criteria. Under this new arrangement, those applicants will be referred to Moneyline, which offers small, affordable loans to people who may otherwise struggle to access regulated credit.

According to Evlo, the goal is to ensure that applicants who are not eligible for a loan are still provided with information about other potential sources of financial support.

“We know that not everyone who applies for credit with us will be eligible, but we believe in doing right by every customer,” said Asif Nadeem, Chief Transformation Officer at Evlo. “This partnership means that even when we can’t lend, we can still point customers toward helpful, trusted resources - like those offered by Moneyline - that may support them on their financial journey.”

In addition to lending options, referred customers will have access to Moneyline’s MoneyToolkit - a free digital platform that includes budgeting tools, guidance on managing gambling harm, cost-saving suggestions, and a benefits calculator to identify potential unclaimed government support.

“Evlo is acknowledging that a customer’s ability to afford the loan and achieve a good outcome comes first,” said Shiona Crichton, CEO at Moneyline. “By working with us, they’re helping customers take control of their financial journey even if it starts in a different direction.”

The partnership comes amid ongoing challenges in the cost of living and limited access to mainstream credit for non-prime borrowers. These conditions have led some individuals to seek unregulated or high-cost lending alternatives. By linking declined applicants to a regulated not-for-profit provider, the partnership aims to reduce that risk.

Evlo and Moneyline have said their joint approach reflects a broader effort to provide safer, more supportive options for consumers who are at risk of financial exclusion.