TransUnion has completed the sale of its Noddle business to US-based free-for-life credit report service Credit Karma.
TransUnion acquired Noddle earlier in 2018 of its acquisition of Callcredit. Noddle, which was originally launched in 2011, also offers a free-for-life credit report service.
“We are pleased to have completed the sale of Noddle to Credit Karma, further to regulatory approval, and we are confident that the business will continue to prosper under new ownership,” said John Danaher, TransUnion’s president of Consumer Interactive.
“UK consumers will continue to benefit from the free information monitoring and financial health solutions offered through Noddle, and TransUnion will continue to provide Noddle with credit reporting information.”
The move represents Credit Karma’s first move into the UK market, having established 85 million members across North America. The company currently offers a range of personal information monitoring and financial health improvement products in the US and Canada that are free for members.
Nichole Mustard, co-founder and chief revenue officer of Credit Karma, added: “Now that the deal has closed, we can get to the real work of championing financial progress for our members in the UK. To do this, we’re investing heavily in our in-market offering and scaling up significantly. We’re looking to triple the team in the UK and open new offices in Leeds and London.”