Snap Finance UK introduces virtual card

Fintech company Snap Finance UK (Snap) is revolutionising embedded finance with the launch of its new virtual card, a cutting-edge solution that offers customers a more flexible and convenient way to pay.

Designed to make point-of-sale (POS) finance more accessible and manageable, Snap’s virtual card provides instant loan access, greater spending flexibility, and real-time visibility via the Snap Wallet mobile app.

A Smarter, More Flexible Way to Pay

Available through a growing network of over 500 retail partners - including Euro Car Parts, Bensons for Beds, and Halfords - the Snap virtual card can be easily added to Apple Pay and Google Pay. This enables customers to shop contactlessly, both online and in-store, using their mobile devices.

With a spending limit of up to £5,000 and a 30-day spending window, customers can make purchases across multiple retailers and see the immediate effect on their repayment plan in real time. Any unused funds are automatically removed after the 30-day period, and the card is closed.

Once closed, the total amount spent is converted into a personalised fixed-term instalment plan, with flexible monthly repayments of up to 48 months and interest rates starting at 19.9% (representative 29.9% APR).

Inclusive Lending Backed by Intelligent Decisioning

Snap’s virtual card builds on the company’s reputation for fair, transparent, and inclusive finance. Its intelligent credit decisioning and risk-based pricing model ensures that loans are tailored to each customer’s circumstances.

This innovation is supported by Snap’s award-winning Income Portal, which integrates Open Banking, Universal Credit, and HMRC data - allowing customers to verify their income quickly and accurately.

By rethinking how affordability is assessed, Snap opens access to credit for customers who might otherwise be excluded by traditional credit scoring systems. This not only benefits consumers but also helps retailers capture previously untapped audiences and recover lost sales opportunities.

Driving Retail Growth with Seamless Integration

For retail partners, Snap’s virtual card offers a turnkey embedded finance solution. Pre-approved customers receive a pre-loaded virtual Visa card, enabling immediate purchases without requiring any technical integration or additional operational overhead.

This frictionless setup empowers retailers to increase conversion rates, boost basket sizes, and accelerate sales growth — while providing customers with the flexibility they expect from modern digital finance.

A Vision for Fairer Finance

Andy Smith, CEO at Snap Finance UK, said:

“Our virtual card is more than a payment tool — it’s a way to give customers greater control and fairer access to finance, including those who have traditionally faced barriers with mainstream lenders.

By giving them seamless access to funds that are accessible, secure, and flexible, we make it easier for customers to make essential, quality purchases with confidence, helping them move forward in life.

Customers can spend their loan across multiple Snap retailers, increasing utilisation, take-up, and overall transactions within their approved credit limit. This helps retailers grow sales quickly and reach a wider customer base, all without the added complexity of integrating into their existing journeys.”

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