Credit Summit 2022: The Customer Journey
Tom LuckhamAhead of the 2023 Credit Summit, we look back on the best sessions from last year’s summit, John McMahon, VP - Head of Sales - EMEA & APAC - C&R Software, speaks to attendees at 2022’s Credit Summit, delivering a talk titled: Job #1 The Customer Journey
McMahon talks about personalising customer journeys, making every journey exceptional and forming your customer journey strategy around the challenges that your business faces.
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