Dear visitor,
You are viewing 1 of your 2 free articles


To view more free articles, please register

Free registration or Login

Credit card provider fined £230,000 for “failing to follow the rules”

Credit card provider NewDay has been fined £230,000 by the Information Commissioner (ICO) for sending more than 44 million spam emails.


Amber Ainsley   Pritchard

Share on Twitter Linkedin black
Amber Ainsley   Pritchard
Share on Twitter Linkedin black

The ICO was prompted to investigate the nuisance marketing following complaints from the public.

 

The investigation found NewDay had broken the law by not securing people’s agreement to be contacted by them.

 

NewDay instigated the sending of around 44.7 million spam emails promoting its financial products between April 2015 and January 2017.

 

The ICO said the company used other firms to send the emails to people who had subscribed to websites operated by those companies.

 

But an ICO investigation found NewDay had not carried out the proper checks to ensure people had consented to receive the emails.

 

The ICO said organisations should always ensure the language used to signify consent is clear, easy to understand and not hidden away in a privacy policy or small print.

 

Andy Curry, ICO enforcement group manager, said: “Firms cannot get away with failing to follow the rules designed to protect people from the irritation and, on occasions, distress that nuisance calls, emails and texts cause.”

 

A spokesperson for the credit card provider said: “NewDay respects the ICO’s decision and deeply regrets the impact that this has had on those potential customers who received these marketing emails.

 

"We took swift action to close these marketing channels as soon as this matter was brought to our attention and have been working closely with the ICO ever since. We have also been quick to change our marketing policies and review all relationships with third party providers to ensure that this does not happen again.”

Share on Twitter Linkedin black
Add New Comment

YOU MIGHT ALSO LIKE


Will you help to shape the next Credit 500?

It’s time for the Credit 500, an index of the industry’s most important influencers and decision-makers, to be updated and entries are now open for nominations

Bonuses blocked for Carillion directors

Directors of Carillion, a management and construction services company, will not receive any bonuses arranged beyond its date of liquidation

Consumer Credit 100: How will AI shape the future of the credit industry?

Credit Strategy is inviting you to share your (anonymous) views on how AI will impact the future of the credit industry in the latest Consumer Credit 100 survey

UK consumers hiding £1.3bn of secret debt

UK consumers are hiding £1.3bn of personal debt from their friends and family, new research has found

LATEST IN ANALYSIS


The CS Interview

The patriot

The patriot

Features

Ahead of the curve: Five reasons why Intelligent Environments secured the Best Collections Technology Award
Share on TwitterLinkedin black

Ahead of the curve: Five reasons why Intelligent Environments secured the Best Collections Technology Award

Opinion

“It's time for us to address gender diversity”
Share on TwitterLinkedin black

“It's time for us to address gender diversity”

Bank NPL analysis

Banks continue purge of bad debt from balance sheets

Banks continue purge of bad debt from balance sheets

Events

Credit Week 2018


Parliamentary Reception


CDSP European NPL


C-Suite Dinners

ENJOY READING?

Credit Strategy
LinkedIn page

Did you find our website useful?

Thank you for your input

Thank you for your feedback

creditstrategy.co.uk – an online news and information service for the UK’s commercial and consumer credit industry. creditstrategy.co.uk is published by Shard Financial Media Limited, registered in England & Wales as 5481132, Axe & Bottle Court, 70 Newcomen St, London, SE1 1YT. All rights reserved. Credit Strategy is committed to diversity in the workplace.
@ Copyright Shard Media Group