Car Finance Awards
Celebrating the UK's best dealers, lenders and brokers
National Motorcycle Museum, Birmingham • 20 May 2026 • #CFawards
2026 Categories
Getting started
Login or register for free to view the category criteria. From there you can enter as many categories you wish and can edit and return to your entries as many times as you like before the final deadline.
Entry deadline
An admin fee is applied for each entry submission. An early entry fee of £188 + VAT will be applied until 19 December 2025. A standard entry fee of £298 + VAT will be applied until the final deadline of 06 February 2026.
Did you know, Premium members receive 50% off award entries and Affiliate members receive 25% off? Find out more here.
Need help?
Whether that be support with writing your entries or suggestions on which categories are best fit for you, we’re here to help. Contact our Awards team.
Categories
Best Broker
Who should enter?
The winning entry will demonstrate best-in-class service, not just to lenders, but also to dealers and end-users. Brokers of any size, large or small, broad or niche, can enter.
Best Company To Work For In Car Finance
Who should enter?
The winning entry will show why the business is considered the best in its peer group to work for.
Best Dealer
Who should enter?
The winning entry will demonstrate how a dealer has excelled in delivering outstanding service, commercial performance, and customer experience within the car finance sector.
Best Direct-to-Consumer Proposition
Who should enter?
This award recognises the most effective and innovative approach to supporting or providing sales directly through online channels. The winning entry will showcase how a business has strategically leveraged online platforms to enhance the consumer finance experience.
Best Independent Lender (Bank Owned)
Who should enter?
The winning entry will demonstrate how the bank-owned lender has outperformed competition commercially and through conduct, innovation and dealer service.
Best Independent Lender (Non-Bank Owned)
Who should enter?
The winning entry will demonstrate how the non-bank owned lender has outperformed competition commercially and through conduct, innovation and dealer service.
Best Law Firm
Who should enter?
The winning entry will demonstrate how a firm has become known as the leading legal authority for car finance providers, offering unmatched expertise and support in navigating the complex regulatory landscape.
Best Manufacturer Finance Provider
Who should enter?
The winning entry will demonstrate exemplary support to both the manufacturer and its dealer network, being recognised as a leading provider of manufacturer finance.
Best Relationship Manager
Who should enter?
The winning entry will show how the individual in question has excelled in their role over the past year.
Best Response to Market Conditions
Who should enter?
This category recognises brokers, dealers and lenders who have excelled in adapting to challenging market conditions and changing regulation, while setting new standards through a forward thinking, professional approach.
Best Service for Dealers
Who should enter?
The winning entry will demonstrate how a broker or lender has forged a strong partnership with dealers, providing them with a competitive edge through exceptional service and product offerings.
Best Specialist Car Finance Provider
Who should enter?
The winning entry will demonstrate a profitable, commercially sustainable and fair approach to specialist finance, delivering fair and good-value propositions to its target demographic.
Best Technology Partner
Who should enter?
The winning entry will highlight how a third-party provider’s technology offering (software, SaaS, systems or process innovations) has created measurable value for a car finance provider.
Best Use Of Technology
Who should enter?
The winning entry will highlight how a piece of technology – defined as any software, system, technology service or process innovation – has created a clear commercial advantage for a car finance provider, either directly or indirectly (such as by aiding compliance). This technology may have been developed in house, or by a third-party provider, in which case joint entries are accepted.
Car Finance Business Leader Of The Year
Who should enter?
The winning entry will describe how the nominee has demonstrated outstanding business leadership, contributing to measurable business improvements over the past two years (with emphasis on the last 12 months).
Car Finance Personality Of The Year
Who should enter?
This award recognises an exceptional individual who has made a significant contribution to the wider industry, earning respect both within their organisation and from peers across the car finance market.
Company Award for Diversity & Inclusion
Who should enter?
The winning entry will demonstrate an outstanding commitment to diversity and inclusion.
Company Award for Sustainability
Who should enter?
The winner will demonstrate outstanding commitment to sustainability or the launch of sustainability-focussed products in the past 12 months.
Customer Service Excellence
Who should enter?
The winning entry will showcase a conduct strategy that goes beyond treating customers fairly, offering industry-leading levels of service.
Innovation Award
Who should enter?
The winning entry will show how a business has created a product, technology, system, process or concept unique in the car finance market, implemented it with measurable success and influenced the wider industry where applicable.
Rising Star Award
Who should enter?
The winner will demonstrate exceptional performance and career development and must have less than five years’ industry service.
More information
Confidentiality
All materials will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice but permission will be sought from entrants before publishing.
Terms & Conditions
By entering the awards, you are agreeing to our terms and conditions.
member of
Get the latest industry news
Permission Statement
