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Redefining value: The reasons why Credit Strategy is changing

Credit Strategy is realigning and refreshing its content offering this year in the next phase of a natural evolution.

Marcel   Le Gouais

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Marcel   Le Gouais
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After reviewing how we create print and online content and crucially, what we deliver, we’re making significant changes to our print product, our range of online materials and subscription structure.


We’re reorganising how we operate so that by the most efficient process and across multiple platforms, we create exclusive, insightful, discerning content. Like other publishers, we’re reorienting where we place our emphasis to enhance the inherent value of news, analysis, CS interviews and features we create each day.


Value is the operative word here. Within a subset of its definitions within the Oxford Dictionary is one that pertains to something with “material or monetary worth”.


Herein lies the perpetual challenge for media companies amid the proliferation of largely meaningless, inane and often fictional online content: How do you remind readers of the monetary value of what you produce?


The internet inadvertently let the genie out of the bottle – everything was available for free and for a while the monetary value of even the most cerebral journalism was nearly forgotten – but not lost.


One way to redress this imbalance is to realign resource to ensure sufficient time and energy is invested in ensuring the content produced is consistently valuable.


Another is to remind readers of the difference between conveyor-belt produced articles and those written by journalists. Journalism is a profession. Like other professions, it requires training, two sets of qualifications and experience. It also involves an extensive curation, research, verification and refinement process for everything that’s published. That’s the process we undertake for all articles for this magazine.


So in short, at Credit Strategy, we’re doing both – reorganising what we produce, how we produce it, and re-emphasising the journalistic skills deployed to create it. But anyway, by now I should have got to the point.


So what’s changing?

We’re creating The Credit Club - a new membership structure for readers covering print and online content. From the middle of January, there will be two membership levels – standard and premium.


‘Standard’ provides free access to certain website articles, including news, but not a magazine subscription. ‘Premium’ grants access to swathes of online content such as exclusive CS interviews with CROs, the FCA and other regulators, opinions, features and new sections launching in January, plus a magazine subscription.


New online sections will include Credit 500 survey results, bank NPL analyses and The Knowledge Hub – where you’ll be able to view presentation slides from our conferences and listen to webinars. The Knowledge Hub will also feature written answers, provided by our conference speakers, to delegates’ questions that we ran out of time for during our events.


We’re also going to rationalise the frequency of magazines we publish each year and instead, at times, create ‘best practice’ reports based on winning entries to our awards programmes.


All this content is produced via journalistic endeavour, differentiating the results from scores of websites spreading mediocrity. While as a reader, you’re the ultimate judge, it follows that giving access to our content requires a commercial exchange. This is the natural evolution; it’s the norm across national newspaper websites.


What does it mean for you?

To gain access to this new suite of content on our website, and to continue receiving the magazine, you’ll need Premium membership. It’s now on offer for a 50 percent discount; details on how to claim this are in the letter that came with this month’s magazine.


To sum up, this isn’t a digital first, forget all else strategy. Moreover, it’s a rebalancing of print content within our overall offering, and print still has a critical role to play.


The reality is, we’re taking our lead from the audience. You’re all consuming information in different ways and it’s our duty to reflect that. Different groups of your customers want to engage with you via various contact channels and you have to adapt. We’re doing the same.


It’s a pledge to ensure our print and online content retains a quality fitting for an informed, modern readership.


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