0 £0.00
This item was added to your basket
Credit Strategy homepage

Dear visitor,
You are viewing 1 of your 1 free articles

We’ve invested in our content to provide more news, analysis, features, interviews and opinions across a wide range of Credit and Financial Services. Register now to access more of the trustworthy, insightful information that’s on offer.

Register now or Login

BrightHouse announces trial of loan product

Rent-to-own retailer BrightHouse has announced it is trialing a loan product at 14 of its branches across North East of England.

Share on LinkedInShare on TwittereCard

The three-month trial will be available to existing customers, with loans of between £200 and £500 offered for a fixed period of 18 months at an APR of 149 percent.


The service, called BrightLoans, is only available to selected, existing customers who have had an agreement with BrightHouse for more than six months. BrightHouse stressed that customers applying for loans will be required to undertake an affordability assessment, as is the case when applying for any additional BrightHouse product.


The stores participating in the trial are: Peterlee; Middlesbrough; Sunderland; Bishop Auckland; Stockton; Darlington; Hartlepool; Redcar; Consett; Scarborough; Bridlington; Newton Aycliffe; Seaham and Billingham.


BrightHouse chief executive, Hamish Paton, said: “After carefully listening to some of our most loyal customers, we have decided to test the attractiveness of offering cash loans.


“BrightLoans, initially being trailed in the Teesside area, will be a simple, straightforward and competitively priced offer that will help our customers in their daily lives. These loans are only open to existing customers and those applying will be subject to the same strict affordability that underpins our entire offer.”

Share on LinkedInShare on TwittereCard
Add New Comment
You must be logged in to comment. Login or Register to access enhanced features of the website.


Upcoming events

Credit Strategy
LinkedIn page

Member of

Did you find our website useful?

Thank you for your input

Thank you for your feedback

creditstrategy.co.uk – an online news and information service for the UK’s commercial and consumer credit industry. creditstrategy.co.uk is published by Shard Financial Media Limited, registered in England & Wales as 5481132, Axe & Bottle Court, 70 Newcomen St, London, SE1 1YT. All rights reserved. Credit Strategy is committed to diversity in the workplace. @ Copyright Shard Media Group