Debt advice provider PayPlan has partnered with lender MyJar to trial new communication strategies to encourage debtors to seek debt advice.
PayPlan and MyJar will work together to trial the use of text messages and web pages, with content that has been written to communicate with customers better, to encourage individuals to seek free debt advice sooner.
The trial will use different digital channels to engage with customers via their preference and explore the use of different messages to understand how to best encourage people to get in touch.
PayPlan said a rise in the use of smartphones is challenging the traditional communications methods used by creditors and debt advice services.
UK citizens look at their smartphones over a billion times a day and four out of five adults in the UK now own one, according to a consumer survey carried out by Deloitte last year.
Peter Munro, partnerships director at PayPlan, said: “The easier and quicker we can make accessing free debt advice, the better engagement we will achieve, enabling the prevention of problems before a crisis point is hit.”
Stuart Sykes, customer operations director at MyJar, added: “Being there for people with a sudden and temporary financial shortfall is a priority to all of us at MyJar. That’s why our product is designed to keep up with the ever-changing digital world.”
The trial period follows the appointment of Alistair Chisholm in PayPlan’s new role of head of advice sector policy and partnership.
Chisholm was previously a credit liaison policy officer at Citizens Advice for nearly five years until he took on the new role in March.
He said PayPlan has been developing its services in a more digital way since speaking with its clients who asked for advice through email, web chat and mobile apps.