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The PrinSIX platform transforms digital customer journeys in regulated and risk environments.


The platform combines digital and analytical technologies to allow the creation of hyper-personalised customer journeys without the need for IT development or maintenance. PrinSIX is a fully flexible solution to orchestrate UX, communications, internal and third-party data sources, and third-party applications to optimise business’s commercial and risk objectives.


The platform’s power is fully realised where organisations are dealing with a diverse customer population which cannot be treated as a single cohort. Populations can be separated into as many cohorts as the business requires. Typical individual cohorts may be defined by regulation, geography, product design, customer demographic or customer circumstances. In fact, any dimension; where separating cohorts and treating each differently adds commercial value or reduces commercial risk.


Optimise digital onboarding

By simplifying journeys, transforming understanding and accelerating improvement

Achieving the optimal balance between Acquisition Cost and Lending Risk


With the PrinSIX platform your business can deliver journeys that are:

  • Agile: Journeys that can be changed and deployed in minutes (subject to change control governance, of course).
  • Dynamic: Build and personalised in real time, controlled by analytics.
  • Testable: Supporting a culture of ‘marginal gains’….continuous optimisation that delivers small improvements which add up to step-changed performance.
  • Smart: Deploy advanced analytics to measure risk and predict the future.
  • Configured: Not Coded. Empowering business owners to definition, maintain, test and improve journeys through a simple visual editor without the need for IT resources.
  • Cross Platform: Web, mobile, contact centre, point of sale.
  • Open: One time integration to third party API’s external data sources and applications that are immediately available at any point.
  • Audited: Every action and decision is tracked and recorded, allowing internal and external audit of each journey.
  • Delegated: Send defined actions or approvals to anyone, inside or outside the organisation, in real time.
  • Tracked: Tracking delivers real time behavioural data for advanced decisioning and granular optimisation insights.
  • Personal: Advanced matching enforces a single customer or applicant view.


FCA Digital Sandbox Whitepaper

FCA Digital Sandbox Whitepaper

Press releases

FCA Digital Sandbox Press Release

PrinSIX Transforms Personalized Lending with Release of New Platform Press Release

Welcom Digital selects PrinSIX Technologies to deliver integrated end to end digital lending journeys Press Release

Welcom Digital selects PrinSIX Technologies to deliver integrated end to end digital lending journeys Press Release
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