Credit Strategy, Shard Financial MediaMillions of Brits now use AI for money advice, led by younger users - but experts warn quick answers can mislead, so checks matter with your finances.
Shoppers and savers are increasingly turning to artificial intelligence for quick financial answers, with younger people leading the charge and many using AI several times a week; here’s what that means for everyday money decisions and how to use AI safely when your cash is on the line.
High uptake: Around three in ten UK adults have already used AI for financial advice, with younger generations most likely to try it.
Daily habit for some: Roughly 2.7 million adults consult AI about money every day; many rely on it multiple times a week.
Low-risk use dominates: People mainly use AI for savings rates, budgeting and planning, though a growing minority use it for investments and market forecasts.
Don’t treat it as final: AI can be fast and non-judgemental but it’s unregulated and can err; verify recommendations with a regulated adviser for big decisions.
AI tools are appealing because they answer questions instantly and without the awkwardness some people feel discussing finances. According to recent polling, almost a third of adults in the UK have already used AI for money, savings or investment queries, and a further slice say they might in future. That combination means the technology is edging into routine financial life for millions, especially among younger adults who prize speed and convenience.
Daily use isn’t just a fringe behaviour: around 16 per cent of AI users , roughly 2.7 million adults , consult these tools every day, while many more use them several times a week. For the average person who does use AI, it’s now part of decision-making about three days per week. That frequency shows AI is moving beyond curiosity to habit for a meaningful portion of the population.
Most people turn to AI for safer tasks: comparing savings rates, budgeting and setting simple financial goals like saving for a holiday or a home deposit. Still, nearly a third of users employ AI to choose or compare investments, and about a fifth look to it for stock market forecasts. That’s where caution matters, because generative AI typically offers generic answers based on past data and can’t account for sudden market shocks or your personal risk appetite.
Younger generations are the earliest adopters: more than half of 25–34-year-olds have used generative AI for finance, and many 18–24-year-olds follow suit. Older adults remain more loyal to human advisers; people aged 55 and over are far likelier to prefer a traditional financial planner. Income also colours choices: higher earners are more prone to act on AI recommendations, probably because they can tolerate more risk , but that also raises the potential scale of any mistake.
Use AI as a starting point, not a final answer. Run quick checks with different AI tools, look for referenced sources, and ask how the suggestion fits your timeline and risk profile. For anything that could cost you significantly , tax planning, major investment moves, pensions or complex borrowing , verify AI recommendations with an FCA-regulated adviser or an accredited planner. And keep a healthy scepticism: studies show AI can give incorrect or unsafe guidance roughly half the time in some contexts, so your judgment matters.
It’s a small change that can make every financial decision safer, if you mix AI’s speed with sensible checks and a human second opinion.
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