0 £0.00
This item was added to your basket
Credit Strategy homepage
Intelligence, Insight and community for responsible professionals in credit

Dear visitor,
You are viewing 1 of your 1 free articles

We’ve invested in our content to provide more news, analysis, features, interviews and opinions across a wide range of Credit and Financial Services. Register now to access more of the trustworthy, insightful information that’s on offer.

Register now or Login

TransUnion launches trended data in the UK

Credit reference agency TransUnion has launched a trended data product in the UK market for the first time, it has confirmed to Credit Strategy.

Share on LinkedInShare on TwittereCard

Trended data is view of consumers’ credit data over time, so in the case of two people who have similar, or the same, scores, you can see whose is improving and whose is getting worse.


In 2018, Credit Strategy – in collaboration with TransUnion – conducted research to gain vital insight into technological developments and areas of focus across four key sectors, including utilities and telecoms, banking and alternative lending, retail finance and car finance.


Cumulatively across the four sectors surveyed, 81 percent of respondents felt that trended data has a role to play in their offering to clients.


Will North, TransUnion’s director of core credit, said the trended data product, TrueVision, “allows us to identify consumer behaviours not previously possible”.


The platform comprises a score, over 2,000 attributes and algorithms and compresses trended and alternative data into a summarised view with different components.


He added: “These include spend behaviours, wallet shares, balance magnitude movements and payments behaviour, all of which are combined to try and understand the consumer’s future behaviour. In the US for example, we have been able to score 26 million more consumers and have helped banks identify upwards of 23 million more consumers as super prime.”

Share on LinkedInShare on TwittereCard
Add New Comment
You must be logged in to comment. Login or Register to access enhanced features of the website.


Upcoming events

Credit Strategy
LinkedIn page

Member of

Did you find our website useful?

Thank you for your input

Thank you for your feedback

creditstrategy.co.uk – an online news and information service for the UK’s commercial and consumer credit industry. creditstrategy.co.uk is published by Shard Financial Media Limited, registered in England & Wales as 5481132, Axe & Bottle Court, 70 Newcomen St, London, SE1 1YT. All rights reserved. Credit Strategy is committed to diversity in the workplace. @ Copyright Shard Media Group